Italy’s Best Kept Secret - Without the Crowds
- ELx Travel
- Jun 10
- 2 min read

While the Amalfi Coast is stunning, it’s no secret that it’s often packed with tourists and high prices. If you’re craving Italian charm, coastal beauty, and authentic local experiences without the crowds, Puglia is your answer.
Puglia (the heel of Italy’s boot) offers an incredible mix of local villages, turquoise waters, Baroque cities, ancient olive groves, and a food scene that rivals anywhere in the country - all at a slower, more relaxed pace.
Here are a few quick facts about the region
Top Places to Visit in Puglia
Alberobello - UNESCO World Heritage site famous for its fairytale trulli houses.
Gallipoli - A lively seaside town with both historic charm and vibrant nightlife.
Lecce - Known as the "Florence of the South" for its stunning Baroque architecture.
Martina Franca & Locorotondo - Charming hilltop towns in the Valle d'Itria with local wine and historic centers.
Ostuni - The "White City" perched on a hill with stunning views and narrow alleys to explore.
Otranto - A beautiful coastal town with a dramatic seaside castle and stunning beaches.
Polignano a Mare - Dramatic seaside cliffs and crystal-clear waters.
Things to Do in Puglia
Indulge in Local Cuisine: Like orecchiette pasta and burrata cheese.
Relax on the Beaches: Visit the many stunning beaches along the coast, such as Torre dell'Orso or Punta Prosciutto.
Bike or Drive the Countryside: Explore the olive groves, vineyards, and quiet roads.
Wine Tasting: Sample Primitivo and Negroamaro wines at local vineyards.
Explore History: Visit the many historical sights such as the ancient cave dwellings in Matera or Roman ruins in Egnazia.
Enjoy the Slower Pace: Experience genuine hospitality, fewer tourists, and affordable luxury.
If you're looking for something more laid-back, affordable, and just as picturesque as the Amalfi Coast - Puglia is for you!
Ready to discover Italy’s best kept secret? Schedule your FREE Travel Consultation today and the ELx Travel team will plan the perfect Puglia itinerary for you!